Potbelly Soars To New Heights On Entrepreneur Magazine’s 40th Annual Franchise 500® List
CHICAGO – Potbelly Sandwich Shop announced today that it has been named to Entrepreneur magazine’s Fra
The prestigious award validates the progress the company has made in the past year. In 2018, the brand added more than eight new franchise locations, bringing the total to more than 400 shops throughout the United States.
“We are honored to receive this ranking,” said Peter Ortiz, vice president of franchise development. "We look forward to building upon this growth in 2019, as we form new relationships, expand into new markets, and offer our existing franchisees continued support.”
The key factors that go into Entrepreneur’s evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. All franchises are given a cumulative score based on more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.
“As we celebrate 40 years of producing the Franchise 500, it’s a good opportunity to step back and look at how much has changed since that first ranking in 1980,” says Jason Feifer, editor in chief of Entrepreneur. “While the franchise business model has changed little, the strongest franchise brands are constantly evolving and innovating to keep up with changing trends and technology.”
Potbelly expects to open 10 new locations by the end of 2019 throughout the Midwest, Southeast and areas adjacent to existing markets.
Setting the Potbelly opportunity apart are the brand’s several differentiators, including the prime markets still available for development, innovative menu options that drive sales, and flexible footprint opportunities, which increase options for site selection.
As Potbelly continues to expand throughout the United States, the brand is awarding franchise opportunities to qualified multi-unit groups who are looking to add another successful segment to their portfolio.
Over its 40 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. Potbelly’s position on the ranking is a testament to its strength as a franchise opportunity.
About Potbelly
Potbelly Corporation is a fast-growing neighborhood sandwich concept offering toasty warm sandwiches, signature salads and other fresh menu items served by engaging people in an environment that reflects the Potbelly brand. The Company owns and operates over 435 shops in the United States and our franchisees operate over 35 shops domestically.
About Entrepreneur Media Inc.
For 40 years, Entrepreneur Media Inc. has been serving the entrepreneurial community providing comprehensive coverage of business and personal success through original content and events. Entrepreneur magazine, Entrepreneur website, and publishing imprint Entrepreneur Press provide solutions, information, inspiration and education read by millions of entrepreneurs and small business owners worldwide.
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