Tough Mudder Bootcamp Signs Agreement to Bring Studio Fitness Concept to East Bay

OAKLAND, Calif. – Tough Mudder Bootcamp, active lifestyle and media brand, continues to tackle obstacles as its Tough Mudder Bootcamp studio fitness concept announced today a multi-unit signed agreement to bring three franchise locations to the East Bay, which will offer the brand’s signature high-intensity interval training workout classes.

The Tough Mudder Bootcamp locations in East Bay will be locally owned and operated by franchisees Greg Sharp and Laura Llovet, based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun. Sharp and Llovet signed an agreement to bring three boutiques to the East Bay over the next few years.

“We are extremely excited to bring Tough Mudder Bootcamp to the residents in East Bay. What we love about Tough Mudder is that it promotes an all for one attitude - no Mudder is left behind,” said Llovet. “Tough Mudder teaches people to get comfortable with discomfort and pushes them to places they never imagined they’d be. When you have a team of people cheering you on and celebrating every little milestone, it makes achieving your goals that much sweeter.”

With the announcement of this multi-unit Tough Mudder Bootcamp signed agreement in East Bay, Sharp and Llovet plan to bring three studio fitness concepts to the area over the next few years.

“The excitement in East Bay is palpable, and Greg and Laura will be the perfect people to bring Tough Mudder Bootcamp to East Bay. People who are looking to find their tribe will feel at home with accessible, drop-in high-impact fitness training to hold them accountable and meet their goals,” said Dan Henry, director of franchise sales for Tough Mudder Bootcamp Franchising. “This signed agreement is an integral part of our strategic franchise expansion, beginning with finding franchisees like Greg and Laura – experienced entrepreneurs who understand Tough Mudder and their markets in order to best introduce our unique workouts to motivate and inspire a new wave of fitness enthusiasts of all skill levels.”

The Tough Mudder Bootcamp signed agreement in East Bay will focus on community as it increases accountability and enjoyment. Each Bootcamp class will act as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.

Tough Mudder Bootcamp’s 45-minute HIIT classes deliver a full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social. Classes designed around four pillars: Strength, Power, Agility and Endurance. Tough Mudder Bootcamp leverages Tough Mudder’s proprietary technology platform to deliver highly effective, fun and safe workouts.

In addition to the multi-unit signed agreement in East Bay and agreements in place for new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion, including Atlanta, Dallas/Fort Worth, Nashville and Phoenix.

Locations opening in each market will be able to tap into an enthusiastic fan base, which includes more than 3 million participants who have competed in obstacle course races across the country. New franchisees will be able to access a motivated tribe even as they build their customer base with new devotees.

About Tough Mudder Bootcamp

Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on interval training and community.

All Franchise News »

Popular Industries

Find a Franchise